Keith Greiveldinger
5 min readMay 11, 2021

I read one time that scientists have proven that our brains and our body move to the strongest impressions of our thoughts. This simply means that you move in the direction of your focus in life.

Winning is a choice and it’s a habit.

My favorite misquote of all time is by the most famous coach of my favorite football team, the Green Bay Packers — the team that my family and 680,000 other community members have an ownership stake in.

The great Vincent Lombardi once said:

“Winning is a habit. Unfortunately, so is losing.”

People often misquote him as to say “Winning is the only thing”. But that’s not all he said. He noted how important it was to build a habit of winning because if you don’t, you build a habit of losing. When you don’t keep playing to win, complacency sets in. That’s when bad things can happen.

A great example of this happened on January 8th, 2015. I refer to this as the tragedy in Seattle, where my Green Bay Packers had practically punched a ticket to the Super Bowl.

During this game, the unthinkable happened.

They were winning in the NFC championship by 21 points with less than four minutes to go. And they stopped playing to win. Instead, they started playing not to lose.

The psychology of playing to win instead of playing not to lose is very different. When you play to win, you focus on your goals, you stay aggressive, and you aren’t worried about what your opponent is trying to do. You are more focused on what you can do.

But when you play not to lose, you begin worrying about everything that your opponent is doing and you begin to get very conservative in your approach to the game.

That’s what happened to the Packers.

They chose to focus on not losing rather than winning. And in the last few minutes of the game, the Seattle Seahawks ran their two-minute offense, they gambled and played hard in an effort to come from behind. In an unexpected turnaround they scored enough points in the last few minutes in a miraculous comeback to win because Green Bay went into prevent mode and…

Keith Greiveldinger

Highly Engaging and award-winning Inspiration Evangelist. Be inspired at Started “The Win it Minute” to inspire others.